Image source RompHim via NYmag
I hate that I am even giving this trend any more attention by writing about it for m.blog, but alas, here I am, sitting at my desk with a horrified look on my face after scrolling through pages and pages of photos of male rompers. Yes, you heard me right.
The recent explosion on media of both the news and social variety is thanks to a company called RompHim, which launched a campaign on Kickstarter to make this product a thing. I am crediting the craze to a recent trend of “basic” bros, as made popular by Instagram accounts like @brosbeingbasic. For those who are not familiar, according to Urban Dictionary, “basic” is defined as “someone devoid of defining characteristics that might make a person interesting, extraordinary, or just simply worth devoting time or attention to.” For instance, a girl who drinks Starbucks, shops at Whole Foods, wears Lululemon leggings, and Instagram’s photos of themselves holding their food in front of a scenic backdrop can be considered basic. I can say this without being offensive since I will openly consider myself to be a basic bitch on a regular basis.
Anyway, wearing a RompHim is the most basic a bro can be. I mean, I hope anyone who actually wears these is doing it as a joke. Still, even being a “joke,” it is repulsive. They look like men trying to dress as babies or something.
For more on the trend, check out CNN’s video. And guys, PLEASE don’t try this at home.
Posted by Erin D.
My teenage sister is undoubtedly the reason why I know about social trends before anyone my age. She is sixteen years old, the poster child of Gen Z, and obviously an avid consumer and user of all things social. So, you can imagine my lack of surprise when she introduced me to yet another cool movement on Instagram – the “Unforgettable Dance Challenge.”
It’s quite obvious where this trend’s naming inspiration came from. The biggest movement I can remember from last year is the “Mannequin Challenge” and I think our office was pretty quick to jump on it before it got redundant and annoying. The year before that was the “Ice Bucket Challenge” and so on and so forth.
This year’s challenge all started when hip hop artist French Montana released the music video for “Unforgettable.” The visuals capture the locals of Kampala, Uganda breaking out their talent with contagious dance moves and vibrant energy.
In efforts to make the song go viral and become the anthem for the upcoming summer season, French Montana posted a video of himself dancing to the track alongside Travis Scott a few days after the video came out with the challenge hashtag in his caption. This was a brilliant move in my opinion. Everyone should be taking notes. But, what really propelled this clever challenge to viral status (in my opinion) is this incredible girl’s take on it, which was posted right before she went in for her sixth round of chemotherapy.
Inspired by the one and only Ellen Degeneres, Nalie Augustin battles metastatic breast cancer by singing and dancing before every chemotherapy session to help her forget about the pain to come. These lively and energetic moments are all shared on her social and YouTube pages in hopes to spread optimism and inspiration among her followers, also known as “Nalie’s Army.”
Nalie’s social savviness came in extremely handy when she tagged French Montana, Swa Lee and Ellen Degeneres in the caption of her take on the “Unforgettable Dance Challenge.” Additionally, she carefully selected each hashtag in order to attract the right crowds; #naliesarmy #metastaticbreastcancerfighter #unforgettablechallenge #unforgettabledancechallenge #4ellen. Genius! As a result, her video got shared and replicated by thousands of her followers, and that (in my opinion) is what inspired people of the Instagram universe to share their own attempts at the “Unforgettable Dance Challenge,” including A-list celebrities!
My only hope is that she becomes cancer free again and makes an appearance on The Ellen Show so she can share her story with the world. You keep going you, Nalie! We’re all rooting for you!
Posted by Zein
You guys know that rooftop bar in New York that sells wine with popsicles in it, Loopy Doopy? It sure does look refreshing when you see those boozy adult treats on your Instagram feed, and you make a mental note to visit the bar the next time you’re in NYC. And when that warm, sunny day you find yourself in New York finally rolls around, you schlep downtown and wait in line to eventually squeeze into a very small bar, all for the purpose of ordering a $30 cocktail. Completely insane but you do it for the ‘gram.
Image source Yelp
Obviously the option to DIY a Loopy Doopy cocktail is there, but it’s just not the same. Your firecracker pop inevitably ends up turning your rosé an unsettling shade of brown and your dreams of a 100-like Instapost are out the window. Thankfully though, this summer it’ll be a lot easier to get your boozy ice pop fix.
Image source Instagram
Enter: FrutaPOP, boozy ice pops you can get delivered to your door. The packaging is cute enough that you don’t need to worry about getting your wine glasses out. They’re available in 13 amazing flavors, including sparkling prosecco, coconut rosé sangria, Moscow mule and mojito. And, across the pond another company called Pops (with even cuter packaging) is dishing out their own versions, including bellini and champagne flavors. Cheerio, indeed!
Image Source Instagram
Posted by Tracy
If you don’t believe in the saying, “Dogs are a man’s best friend,” you may be about to change your mind.
We’re all dog lovers here at marlo; our office mascot is the beautiful Lulu Fogelman, more than half of the people that work here either have or want their own pups, and our squeals can be heard from miles away when any doggo steps through “the pearly gates,” also known as our stylish entrance.
So, you can only imagine our delight when we stumbled upon the below video on Patrick Barnes’ Instagram page. His relationship with his dog, Quincy, is beyond adorable and their hide-and-seek adventures had us all in uncontrollable fits of laughter. Please enjoy, and avoid drinking any liquids before, during or after you watch this:
Posted by Zein
Ina Garten – aka the Barfoot Contessa – has to be one of my most favorite people alive. How can someone be that perfect at throwing a dinner party? Yes, her recipes might be a little tedious, but you can’t rush perfection.
I’ve sometimes even joked that when I grow up I want to be Ina. So when Bon Appetit recently featured her as part of their The Grocery List series, excited was an understatement; especially when I read that she only consumes oatmeal and coffee in the morning and has been doing so for the last 10 years!
But why you ask? Because I only eat oatmeal and coffee in the mornings too!
So step one of becoming Ina Garten is complete. Now, I only need to find my Jeffrey, take a liking to whiskey sours and gain the patience to actually cook…
Image Source Bon Appetit
Posted by Christina V.
I’ve got a piece of overlooked non-fake news for you all: VP Mike Pence has an insta-famous pet bunny.
Meet “Marlon Bundo”, better known to the world as our very own BOTUS. Marlon has a verified Instagram account with over 10k dedicated followers, and it’s safe to say he’s the little ray of sunshine in the swamp that is D.C.
@marlonbundo via Instagram
On May 9th Marlon Bundo carried out his first official duty as BOTUS: meeting and greeting military families on Military Appreciation Day.
@VP via Twitter
@VP via Twitter
BOTUS overcame his nervousness and handled his duties with dignity and grace.
@marlonbundo via Instagram
This is not a political post – It’s just always nice to see politicians’ softer (or fluffier) side.
Posted by Arielle
In today’s social media head-to-head: Snapchat vs. Instagram. Let’s recap for anyone who has been living under a rock for the past year. In August 2016, Instagram decided to get all up in Snapchat’s face by releasing Instagram Stories. It wasn’t enough for the app to just be a place for users to share photos of their life. Now it wanted people to be able to share their lives — moment to moment — with their followers… just like Snapchat.
When this update first came out I was honestly heart-broken. I didn’t understand why Instagram would so blatantly steal the idea of stories from another app. I hated the fact that I would now have two apps that I could story on, each with different followers; like what!? Do I post the same thing twice? How do I differentiate the content? But one day, everything changed. Instagram stories made sense! I knew what to share with my followers! And honestly? I started to prefer Instagram stories to Snapchat.
But suddenly, Snapchat is back in the game! With their latest update, users now have an infinity option when choosing how long they want the pictures they send to appear on the receiver’s screen. And while Instagram may have boomerang, Snapchat introduced loops on videos. You can now choose to have a video play through once and disappear, or you can put the video on an endless loop that will replay as long as the video is open. Even though these new updates have me excited, there are definitely downsides. Biggest of all is that you can’t see how long a photo or video will be on screen anymore, it’s just there.
Image Source Mashable
Updated user interface aside, Snapchat isn’t doing well in the actual business arena. While they had a strong start on the stock market when they launched their IPO in April 2017, their first earnings report shows slow user growth and earnings that have taken a turn for the worse. Experts are concerned this is due to the competition from Facebook and Instagram overshadowing Snapchat’s market. Everyone wants to root for an underdog, but if Snapchat isn’t careful, we may just see the big bad Instagram scare the Snapchat ghost right out of the market.
Posted by Jen
When I graduated from university, I was not ready to work full-time. I wanted to travel the world, drink all sorts of wines, hike around the Amalfi Coast and live a beautiful, carefree life. Come to think of it, I still want that life… don’t we all? Does anyone have a money tree to fund these glamorous lives? No.
But! What if you got paid to basically do exactly that? Don’t worry, Marlo, I’m a very happy employee and care about my liver way too much to even consider being a “Canbassador.” No, this is for all the desperate corporate drones out there that just want to spend the summer traveling from coast to coast in a mobile wine bar. Yep, you read that right. Oregon-based Union Wine Co. is looking to hire someone to join their road trip events team while spending the summer traveling from coast to coast in a mobile wine bar. When there’s a will, there’s a way, folks.
On the other hand, if you prefer stability and would rather represent clients from the wonderful city of Boston this summer, we’re hiring!
Posted by Zein
‘Twas just a typical ride home last week on the Orange line, when all of a sudden, a clever little piece of marketing stopped me in my tracks (shout out to the MBTA for some entertaining reading material on the daily commute).
Upon first glance, I definitely thought I was just reading a random (not to mention, displaced), personals ad… if those are still a thing? Then, I saw the ‘sectionals’ and ‘Bernie & Phyl’s’ in bold. Well played, B & P. Well played, indeed. How genius to have a furniture ad couched in the hypothetical prose and innuendo of a risqué newspaper solicitation.
Clearly, I was very impressed, as the below image will prove. Yes, I was one of those creeps awkwardly trying to take a discreet photo of something on public transportation.
I’m guilty of being a sucker for advertisements like this, the ones that are conceptualized and designed with shock value in mind. I love that this graphic isn’t overly flashy – no bright colors, no sexy models or glossy products featured. I found it to be impressively realistic and it accomplishes its objective of seeking and grabbing attention. That whole ‘sex sells’, naughty-vs-nice marketing dichotomy is definitely not a myth.
Bravo, Bernie & Phyl’s. A standing/SITTING ovation for this one.
Posted by Ilana
Image source Blurtonline.com
“Ring ring ring ring ring ring ring banana phone
Ding dong ding dong ding dong ding donana phone”
Sound familiar? Then you, my friend, were lucky enough to grow up with legendary child entertainer Raffi. Some of my fondest memories include sitting in my car seat, sippin’ my apple juice and singing along to “Baby Beluga” and “Bananaphone” (of which the brilliant lyrics above are derived). If you are unfamiliar with the gem of a song, please take a moment to listen (you can thank me later).
Well, someone obviously was as influenced by “Bananaphone” as I, because he or she decided to create a bluetooth-enabled, mobile Banana Phone. The best part is that the company is donating a portion of all sales to Gearing up for Gorilla, an organization which focuses on the conservation of the rare mountain gorilla in Virunga National Park, located in eastern DR Congo, by providing funding and equipment to the rangers who protect them.
The Indiegogo campaign has currently raised over 10k and has about a month left, so come on, people – let’s make this childhood dream a reality!
Posted by Erin D.