LimoLiner

Rolling Out a Luxury Motorcoach Rebrand

Challenge

When purchased in 2014, LimoLiner was a little known 11-year-old Boston to New York shuttle service in need of an image overhaul. marlo marketing was entrusted with a comprehensive brand revamp to evoke its luxury-class service and effectively showcase upcoming fleet, operational and customer experience improvements. Once the direction was defined and strategic messaging was in place, our objective transitioned to driving ongoing brand awareness, website traffic and “butts in seats.”


Strategy

We carefully designed and executed a multi-faceted strategy that touched nearly every customer-facing aspect of the business. The team began with a comprehensive audit of brand assets, from logo to stationery to exterior bus wraps, and completed a full creative redesign to align with LimoLiner’s sophisticated and executive-class offerings. After elevating the brand image, we revamped LimoLiner’s digital presence across all channels, optimizing & elevating content to drive sales through social media, monthly newsletters and strategic ad campaigns. We employed a variety of newsworthy initiatives and standout story angles to maintain a pipeline of media coverage with regional lifestyle, travel, business and trade publications. Finally, we secured strategic partnerships with complementary companies and social media influencers to enhance visibility and gain new customers.


Results

As a result of our efforts, LimoLiner saw a 1500% increase in web traffic from social media; 160% increase in page views; and 18% passenger growth. Our media relations efforts resulted in impactful placements that reached key business & leisure audiences both nationally and locally. LimoLiner was featured in outlets such as Business Insider, CBS Boston, Sherman’s Travel, New England Cable News, The Boston Globe and Business Traveler, and hosted trips for writers contributing to The New York Times, Travel + Leisure, Forbes Travel Guide, The Wall Street Journal and Departures. The team also coordinated exclusive giveaway collaborations with notable Twitter influencers, gaining exposure among hundreds of thousands of followers. Ultimately, marlo’s strategic positioning, effective marketing and compelling storytelling elevated LimoLiner above other travel options, successfully luring travelers away from delay-prone planes and overcrowded trains.

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