SalonCapri (Social)

Growing a Luxury Salon's Social Network

Challenge

When SalonCapri found itself in need of a greater social media presence but no real plan in place, our team developed a social media strategy designed to help drive traffic to the salon’s website and into its stylists’ chairs, spark engagement and maximize the steady stream of impressive press mentions and accolades.


Strategy

We launched a new blog and an Instagram account to add to the brand’s already existing social channels, developed an engaging content plan and took over daily management and monitoring of all of their social platforms. In the first six months, we developed all new creative assets, including 50 unique blog posts and an array of photographs and digital images, featuring innovative hair looks, new products and services and pro tips & tricks to show off the stylists’ talents and the salon offerings. Finally, we established relationships with local bloggers and other like-minded brands to leverage for additional content.


Results

  • After six months of weekly blog updates, a single post was generating 12,600+ unique website page views.
  • Facebook page likes increased by 22% at the six-month mark, which translated into 2,200+ clicks to the website.
  • Within the first month of introducing an Instagram account, there were 2,000+ post likes, 400 comments and 150 new followers.

 

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