Slalom Slut? I Think Not.

As the Olympics kicked off last week amid fanfare of ethnocentric posturing and global warming hysteria, it was a certain Sports Illustrated magazine cover that seemed to garner the most attention. While a couple writers from Newsweek called out the Lindsey Vonn cover for being sexist (Sarah Ball even says, “what [she] get[s] most from this cover is strains of Lil Jon” and that she rolls her eyes at the “downward-facing-doggie-style business” of the skier’s stance), I couldn’t help but to wonder: Am I completely, unequivocally naïve?

“Strains of Lil Jon?” What is this woman talking about? OK, so the hot blond chick in Spandex is squatting with her ass in the air, but isn’t that what skiers do? Sure, I watch the sport for a total of six minutes every decade (so I can hardly call myself an expert), but isn’t this apropos of proper skiing form and technique? These pundits need to get their minds out of the gutter.

Even worse, The Boston Globe points to the alleged Sports Illustrated “cover jinx,” whereby a prominently featured athlete suffers from a cataclysmic injury/defeat mere days after the magazine’s release. Cases in point:  Evel Knievel in 1974 before his doomed Snake River Canyon stunt, Pedro Martinez in 2000 with the headline, “Why the Red Sox Will Win the World Series” and Michael Phelps being named “Sportsman of the Year” in late 2008, a few weeks before getting caught smoking weed.

And now Vonn, who just days after her cover went public, announced that a “deep muscle bruise” may prevent her from competing in the Olympics altogether. Talk about adding injury to insult.

Posted by Amelia

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Posted By: marketingmarlo

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