Spanx Makes a Splash

Spanx, the all-powerful female body shaper, has introduced a line of swimsuits to their collection of instant tummy-tucking undergarments. Hallelujah!

A wise, people-watching friend once told me, “Summer is a cruel season.” Why? Because, let’s face it, we’re not all supermodels and when it’s hot out, we want to go to the beach and be able to bare it all and the truth is some of us look better than others when naked. It’s just a fact of life.

Luckily, ladies around the world can breathe a sigh of relief (and stop sucking in) this bathing suit season. Spanx new swimwear collection features stylish one-pieces, bikinis and tankinis that come fully equipped with stomach control-material panels to keep you tucked in, cups to support “the girls” and waist-slimming fabric to achieve the hourglass figure we all desire. The swimwear goes up to size 16 and is sold in a variety of both eye-catching and subdued colors.

Right now Spanx swimwear is available on www.spanx.com, but in mid-February it will be launched at stores like Bloomingdale’s and Saks. The fashion world is abuzz!

Now all we need is a pina colada and some warm weather!

Posted by Alyssa

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Posted By: marketingmarlo

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