- marlo monthly
Assessed as “creative, creative and creative” in the three-section Marketing Careers Aptitude Test administered to all year one junior staffers at Bozell Jacobs in New York City, Ann Peterson began her professional career as an advertising agency copywriter before detouring “temporarily” to public relations where she happily remains. Since then, she has been privileged to create brand-building, sales-driving programs for consumer clients ranging from fledgling start-ups to global brand leaders in retail, entertainment, fashion, food, beauty, packaged goods, personal and health care, consumer finance and more.
Continuing a career spent at leading U.S. agencies in New York, Ann joined marlo marketing in May 2013, overseeing client service teams across multiple agency practice areas including packaged foods, beverage, beauty, health and wellness, entertainment, consumer finance, senior care, travel services, cause and more. A passionate believer in thoughtful research as the path to creative inspiration and the discovery of unique solutions for every client, Ann oversees the strategic planning and writing of a majority of the agency’s new business proposals as well as all consumer group annual strategic plans and budgets.
As Executive Vice President at Lippe Taylor Brand Communications in New York City for a combined ten years, she led teams serving iconic fashion retail brands David’s Bridal, Nordstrom, Bali’s Barelythere, Hane’s Just My Size, and VF Intimates’ Curvation by Queen Latifah; beauty innovators N.V. Perricone Cosmeceuticals, Erno Laszlo, John Paul Mitchell Systems Haircare, NuSkin and Neutrogena; prescription beauty pioneers Ortho Pharmaceuticals’ Renova and Retin-A; and powerhouse healthcare brands Ortho Pharmaceuticals’ Monistat, Uristat, Ortho Tri-Cyclen and J&J’s Reach Oralcare. Her corporate communications team won the 2008 PR Week Award for Cause Campaign of the Year for IKEA North America’s “Bag the Plastic Bag,” campaign, announcing the global retailer’s elimination of plastic bags. She led numerous lifestyle marketing campaigns including Banana Republic fragrances, Rachael Ray’s Nutrish pet nutrition launch and Shaklee Corporation’s “Get Clean” organic green cleaning products.
As Executive Vice President at Rogers & Cowan (Weber Shandwick), the global leader in entertainment marketing, she created consumer programs with integrated entertainment components, including Bruce Willis for Capital One Bank’s foster care initiative; Olivia Newton-John’s “Liv Kit” national breast health campaign, and the launch of (Unilever) Bertolli’s “Dinner for Two” featuring Food Network star Sandra Lee. She led Bank of America’s debit and holiday gift card campaigns and was liaison with Interpublic Group agency partners seeking to strengthen their brand programs with strategic entertainment initiatives including celebrity and industry partnerships, branded content creation, influentials outreach and high-profile events.
Ann was born and raised in upstate New York farm country and graduated from SUNY Oswego. She received a Certificat de Français from the University of Paris/Sorbonne, and subsequently spent her life and career in New York City and environs. In May 2013 she sold her house in Westchester County, NY, and relocated to Boston, MA, ever closer to her extended family in southern Maine. Her daughter Elinor, a 2012 graduate of the University of Vermont, works as Development Assistant at Portland Stage Company.