- marlo monthly
Brianne Johanson has been with marlo since 2007, leading PR and marketing initiatives for consumer-facing companies ranging from young startups to established national brands. She has managed PR programs for The Grommet and Showcase Cinemas and has led the strategy for the launch of companies like Gemvara, Paint Nite, Three Day Rule matchmaking service, Be Styled blowdry salon chain, Stages of Beauty, the men’s professional performance apparel brand Ministry of Supply, and more. In addition to media relations, Brianne develops creative strategies and programs for clients like SalonCapri and Zoo New England, integrating social media, advertising, partnerships and special event concepts. As a MassChallenge Mentor, Brianne has counseled an array of startups, including customizable women’s fashion brand Bow & Drape.
Prior to joining the marlo team in 2007, Brianne gained invaluable experience in media relations, marketing and advertising at a number of Boston-based marketing and public relations firms. In these roles, she worked with professional athletes like Nancy Kerrigan, Nomar Garciaparra, Walter McCarty and Antoine Walker to plan and execute charitable events and initiatives, spearheaded the New England Flower Show’s advertising campaign and created events for the Democratic Legislative Campaign Committee during the 2004 DNC.
Brianne continued her professional growth at Arnold Worldwide, one of the nation’s top advertising firms. At Arnold, she focused her attention on securing A-level media placements for national consumer accounts Under Armour Performance Apparel, Tyson Foods and USA TODAY.
When she’s not devising a plan for a new marketing collaboration or pitching a founder’s story to the press, Brianne volunteers for the Emerging Leader’s Executive Committee for the United Way of Massachusetts Bay/Merrimack Valley. She is a graduate of the School of Management at Boston University.