Back At It Again With The #FoodPorn
Image source Whalebone Media
It’s no secret that among the four major social media platforms (Facebook, Twitter, Instagram and Snapchat), Twitter is falling behind. In fact, just recently Snapchat surpassed Twitter in daily active users (150 million for Snapchat and less than 140 million for Twitter, according to Bloomberg). Certainly feeling the pressure to stay relevant, Twitter has just decided to capitalize on one of the most popular things posted on every social network – #foodporn.
Named the “Twitter Food Council,” the bird has signed 17 popular chefs and foodie influencers to create daily Twitter, Vine, and Periscope content and engage with viewers who hashtag #FoodFlock. According to Mashable, they will also “participate in special events online and in the real world, testing new products or bringing followers into events.” AND, apparently they aren’t getting paid and Twitter won’t sell ads around the content. Which is smart because it keeps the content authentic and not overly-staged (like most of what food content is on social media right now).
Among the star-studded chefs and influencers are Food Network’s Giada De Laurentiis, NBA wife Ayesha Curry, Top Chef alum Carla Hall, and Boston’s very own Ming Tsai.
Can this initiative bring Twitter back to the spotlight? Only time will tell!
Posted by Erin D.