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350: More Than a Number

350: More Than a Number

On October 24, people gathered around the world, from Boston to Istanbul to Budapest, in an extensive campaign calling for environmental action on the current climate crisis. CNN called the International Day of Climate Action “the most widespread day of political action in the planet’s history.” Not to be confused with Earth Day (April 17, 2010), the campaign focuses on more than reducing, reusing, and recycling. Instead, it’s about building awareness, creating a visual petition, and calling for action.

After October 24, more than 19,000 photos of creative events and demonstrations from around the world—including a wedding and underwater meeting—were uploaded to’s official Flickr account. is the first interactive, visually appealing campaign that truly brings awareness to climate change. The earth is currently at 387 parts per million of CO2 in the atmosphere and — you guessed it — the earth needs to be below 350 parts per million, the safe perimeter for humanity according to climatologists.

In December, UN Climate Negotiations with world leaders will take place in Copenhagen. This international meeting will largely determine what the world can do collectively to reduce the CO2 in the atmosphere. It’s not too late to continue to build awareness and be a part of the campaign. Here’s what you can do:

  • Take a photo: grab a group of friends and take a picture with the 350 logo in the photo. Send photos as an attachment with city and country as the subject and the body of the e-mail as the caption. Include any photographer credits in the body as well. Send photos to
  • Buy a shirt (or make your own): visit Project 350 online store and help spread the message with a shirt, sticker, or button. If you choose not to buy, the 350 logo is available on the Web site. Download, trace, paint, and have fun.
  • Make a donation: suggested donation amounts are $3.50, $35.00, $350, or if you’re feeling generous, $3,500.
  • Talk, text, and Tweet: get updates sent to your phone (text JOIN350 to 30644), download the iPhone app, subscribe to RSS feed, connect on Facebook, Twitter, or YouTube and share updates 350 days of the year.

Posted by Justin