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Rosé Season Is Further Away Than You Think marlo marketing rosé season is further away than you think

Rosé Season Is Further Away Than You Think

Rosé season, also known as summer, seems like it is both in the distant future and a faint memory of the past. Although (if you’re anything like me) the moment the temperature hits above 55 degrees marks the start, which is around April here in Boston. Aficionados of the pink vin spend their whole winter anticipating all the new and imported rosés that will begin to appear on wine lists and in stores around the city. If you’re one of those enthusiasts, I have some very bad news: rosé season is probably even further away than you think.

You’ve probably heard of the Alcohol and Tobacco Tax and Trade Bureau… you know, the aptly named bureau that regulates and collects taxes on imports of alcohol (among other things) in the US. The bad news? The TTB was one of the agencies affected by the recent government shutdown, which caused the importation of non-domestic wines to become very, very difficult and expensive (I type, as I shed a small tear for the rise in price of my favorite Nebbiolo). As those of us “in the know” are aware, the very best rosé comes from Cassis. Do the math. Rosé Season 2019 is in for a really rough time.

That, however, is not the only bad news for all you lovers of the blush colored vino. If you think you can replace your favorite southern French rosé with some fun new blend from California, you might be mistaken. The approval of all new wine labels in the US also came to a halt. Most of the new bottles you were hoping to imbibe this summer are still waiting to be approved. The shutdown caused a huge backlog that will take the bureau a long time work through now that the shutdown has ended. So, we are all doomed to consume the same old domestic rosés we drank last year, at least at the start of the season. If that doesn’t call for a trip to the Côte d’Azur, I don’t know what does!

Posted by Catherine S.