- marlo monthly
June 24, 2015 (Boston, MA) – marlo marketing , the creative consumer marketing agency with offices in Boston and New York, took the top honors at the June 2015 Bellringers’ Awards for the agency’s Community & Consumer Affairs campaign to launch and market The Lawn on D, Boston’s first-of-its-kind outdoor interactive landscape located on D Street at the Boston Convention & Exhibition Center (BCEC). Owned and operated by the Massachusetts Convention Center Authority (MCCA), The Lawn on D is a community-focused initiative attracting diverse audiences from across the city in an innovative and creatively engaging space. The Lawn on D debuted in mid-August 2014, hosted a robust fall and modified winter schedule, and reopened on May 15 in 2015.
The Lawn on D has achieved massive popularity since opening just over ten months ago in August 2014, hosting more than 50,000 people to date at ongoing activities and special exhibits; amassing 17,500+ Facebook, Twitter and Instagram followers, 200,000+ website page views; and accolades including recognition in BostInno’s “Fifty on Fire” in Arts & Entertainment, among others.
“We were honored to be selected by the MCCA last year just two months before opening as their close partner in introducing The Lawn on D to Boston and the world,” said Marlo Fogelman, principal of marlo marketing. “The Lawn on D was conceived to bring together different communities, audiences and residents through innovative programming and events at the epicenter of the Innovation District and South Boston neighborhood, and we are gratified to be recognized for our work in helping The Lawn on D exceed all expectations in attendance, reputation and recognition.”
marlo marketing is a full-service, creative consumer marketing agency with offices in Boston and New York City, providing public relations, digital marketing, design and advertising services. Founded in 2004, marlo serves national, international, and regional clients within divisions including Food & Beverage, Travel & Destination, Leisure & Attractions, Restaurants & Catering, Health & Wellness, Fashion & Beauty, Corporate & Business and Cause & Community.