It’s On…with Alexa Chung?
I imagine a lot of the guests appearing on It’s On with Alexa Chung are just as confused as I was. Who the hell is Alexa Chung? I had never heard of her until I stumbled upon her mid-afternoon talk show. I couldn’t help but think, was this MTV’s replacement for Total Request Live?
It’s On with Alexa Chung debuted on June 15, 2009 with a new, interactive approach to the talk show format designed specifically to combine television and Web content, such as Facebook, Twitter, and YouTube. From viral video contests to Twitter campaigns, the Web allows viewers from around the world to connect and be a part of the show, expanding beyond the small studio audience. Naturally, the MTV talk show focuses on entertainment, television, movies, and music, including indie and mainstream artists.
But I have to admit, I was rather shocked when Rihanna sat down next to Alexa on a broadcast last month. The pop star, who released a new album on November 23 and finally broke her silence about Chris Brown, remains in high demand as a media and ratings goldmine. How did It’s On with Alexa Chung manage to secure such a sit-down? Other recent guests have included the cast of Glee, Lady Gaga, Weezer, and Jared Leto—none too shabby, either. And the interview between Alexa and Rihanna was more like a conversation between two friends. “I love your hood situation,” Alexa told Rihanna as she sat down next to her on the couch. “Your nail polish is hot,” Rihanna responded. The entire show, which was everything Rihanna, included a Rihanna makeover for one fan, Alexa’s Museum of Rihanna Art, and a medley performance by American’s Best Dance Crew We Are Heroes. During the interview, Alexa never directly asked about Chris Brown. The entire November 11 broadcast is available online at MTV.com.
Alexa, a 25 year old English countryside native, became a model at the age of 16. She appeared in European teen magazines, advertisements, and music videos. She later quit modeling, claiming it gave her a “distorted body image,” and transitioned into the role of English talk show host. She has referred to herself as a “talker” and, in fact, does it quite well. Her sarcastic, colorful, and open persona makes her an ideal host for an MTV show geared toward a teen and young adult demographic. She is confident and comfortable with herself, with an unusual sense of style and quirky personality. She appears to be a good role model and is slowly making her mark in America. My guess is It’s On with Alexa Chung will continue to gain momentum as Alexa captures a regular audience and noteworthy guests continue to appear. So now you know…consider yourself “On!”
Posted by Justin