marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

An Olfactory Factory

An Olfactory Factory

Image source Fast Company

Ever have a scent memory? Boy can those be scary. One time, I was on the bus, minding my own business, when I got that feeling in my gut that something was definitely not right. Caroline is on this bus! My heart started racing. My vision – blurred.

I hadn’t thought of her much since we broke up two years ago, but there was no mistaking it; she was on my bus. I began to look around coyly, trying to find her without making eye contact. A minute later, the girl in front of me got up and left. Clearly, she was just wearing the same perfume as my ex-girlfriend and I just proved to myself (and probably everyone else on the bus) that I am certifiably insane. All-in-all a good day for me.

But, seriously, memories derived from scent are incredibly lucid. I don’t know if it’s ’cause your olfactory receptors are more closely connected to your brain than your eyes or what (I was a history major…). But for some reason seeing a picture of something will give you a moment of aww I miss that, while smelling a moment immerses you in that memory so deeply that you start being a creep on a bus.

Well, now you can freak out anywhere you want thanks to a camera that can supposedly capture smells for you to sniff at your leisure.

I’m thinking this is a good idea, but one that could have disastrous implications. After living with four other guys in a suite in college, I could definitely see one of them mixing in a moldy banana scent in with my Cape Cod and Mount Katahdin scents. That’s not a risk I’m willing to take.

Posted by Ben