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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Hasselhoff’s Hooked on…Something

Hasselhoff’s Hooked on…Something

During some research for a recent piece about “The Hoffsicle,” I came across what has to be one of the most mind-boggling and mesmerizing music videos in existence. It has stuck with me over the past few weeks for obvious reasons, so I felt the need to bring it to the attention of all you faithful followers. How I had never seen the bizarre video accompanying this classic is beyond me. Let’s call it a reminder of what David Hasselhoff’s music career once was — clearly based on heavy drug use.

Trust me, take a few minutes out of your day to watch The Hoff’s video for “Hooked on a Feeling.” If you find yourself unable to shift your gaze from the computer screen or wipe the confused expression from your face, don’t be distressed. Three and a half minutes of thought-provoking lyrics like “Hooga hooga ooga-chakka!” and contorted green screen images of flying kindergarteners (1:13) tend to do that to a sane person.

For me, this 2002 clip confirms two things: The Hoff can go down in the books as one of the few adult men to surf in a floor-length fur coat on camera (2:07), and I will never be able to take him seriously again (2:28).

Posted by Mary