marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Back In With Backpacks

m. blog marlo marketing back in with backpacks

Back In With Backpacks

Image Source: Amazon

I still remember the first backpack I ever bought. I picked it out of an LL Bean catalogue and it was raspberry in color with my initials embroidered on the front. Backpacks are a staple for students of all ages, from kindergarten all the way through college. But after that, most of us retire our old trusty backpacks in lieu of purses and briefcases.

I just moved into a new apartment about two months ago and in the midst of reorganizing my life, I came across an old backpack of mine. For some reason, I was compelled to take it out of retirement and now, I’m not sure I’ll ever look back!

As a sidebar, I am someone who loves fashion. Fashion is an outlet for creative expression, individuality, and there’s truly nothing like a killer outfit to really boost your confidence and make you feel #flawless. However, despite my appreciation for style, I’ve always put comfort first. I very rarely wear heals and when I do, they’re never over two inches. I celebrated (and continue to celebrate) athleisure and the entire movement to make women’s fashion more functional. After swapping out my purse for a backpack, I started wondering why backpacks have gotten such a bad rep (maybe people think they look childish or unprofessional?!), but if you’ve looked around lately, I’m sure you’ve noticed that backpacks are back and cooler than ever!

So, ladies — say goodbye to the black hole that is a women’s purse (I swear, it takes me ten minutes to find my keys) and the knots in your shoulders from straps digging into your skin, and get yourself a backpack. Here are a few of my favorite brands for backpacks, which I hope will inspire you to convert:

Herschel

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State Bags

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Everlane

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Atlas Supply Co

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Calpak Travel

m. blog marlo marketing back in with backpacks

Posted by Abby