Balmain Gets the “Sister, Sister” Treatment

In today’s world, the A-list is dominated by Kardashians, Jenners, supermodels and socialites, and the surest sign of one’s cultural significance is a larger-than-life social media presence. With a combined fan base of over 70 million Instagram followers, the six stunning ladies headlining Balmain’s Fall 2015 siblings campaign have clearly figured out how to leverage their social media stardom.

The luxury designer fashion house recently launched its Fall 2015 campaign featuring three pairs of the most famous sisters on the planet. The first photo features the youngest members of America’s royal family, Kendall and Kylie Jenner. While Kendall may be the modeling maven, Kylie looks right at home in front of the camera as the two lean in towards each other, hinting at every red-blooded American male’s fantasy…

The next image features the up-and-coming dynamic duo of Gigi Hadid, the blonde bombshell with the surfer girl vibe, and her younger sister, Bella, the darker beauty whose own modeling career is taking off. These stylish sisters are virtually inseparable, and we get the feeling that touching up each other’s lipstick is a common occurrence for the Hadid sisters…

Wondering which sisters will be exploding onto the scene next? Look no further than Victoria’s Secret Angel Joan Smalls and her younger sister, Erika, a budding model. This was Erika’s first modeling gig (casually was for Balmain, nbd), but you’d never know if from her effortless posing with her sister. With natural talent like that (not to mention those genes), we wouldn’t be surprised if there are angel wings in Erika’s future…

All Image source Forbes

Move over, movie stars and pop icons, there’s a new clique in town. Today’s superstars are models and masters of the “selfie”, with millions of Instagram followers, signature poses, and, perhaps most important of all, a killer support system in their stunning sisters, who also happen to be their besties. TBH, the only way we could love this campaign more is if Beyoncé and Solange were invited to the party…

Posted by Sophie


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