Berry, Mint, Mint, Berry, Berry, Mint?
Our agency recently worked on the launch of Le Whif, the world’s first breathable food, currently available in chocolate and coffee variations. Le Whif’s inventor, Harvard University’s David Edwards, has oft been referred to as a Willy Wonka mad scientist, redefining the ways in which consumers enjoy food and flavors. Now it seems that Stride Gum is also trying on that tall, purple top hat of Mr. Wonka’s with their newly released Stride Shift flavor changing gum. Mid chew the gum will literally shift flavors from berry variations to crisp, refreshing mint. Very cool, though one criticism — the snozberries did NOT taste like snozberries. Back to the drawing board, Stride!
Posted by Sam