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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Heavenly Lobster Rolls

Heavenly Lobster Rolls

Twice a year for the past 21 years, I have been spending vacations on Martha’s Vineyard. Possibly one of my favorite places, I have spent over a year (yes…I calculated it!) soaking in the sun, the surf, and the Fourth of July fireworks. On the Vineyard, fresh seafood might as well be a religion. As I like to think I know the island pretty well, I am embarrassed to admit that it was just this past summer that I learned about the lobster rolls at Grace Episcopal Church in Vineyard Haven. While spending an afternoon on the water in Menemsha, a Vineyard local told my family about this hidden gem. Arriving at 4:00, what most people would consider a very early dinner, we found the line literally out the door and around the corner. After learning I had never had a famous Grace Church lobster roll, the locals around me began raving about what I was about to experience—I couldn’t wait!

Beginning in May, every Friday from 4:30 to 7:30 (or until the delicious rolls run out), volunteers at Grace Church dish up some of the best lobster rolls I have ever tasted! Stuffed with lobster meat prepared with just mayo and white pepper, the soft hot dog buns are pure bliss. Not too heavy, the flavor of the fresh-from-the-Vineyard-water lobster truly shines. For just $13, your lobster roll comes with a drink and a bag of chips and for just $3 more, you can get a slice of homemade pie. If you don’t have time to eat your lobster roll when you get it, or 4:30 is too early for you, you can get your roll unstuffed with a container of lobster on the side for later. If you can’t make it to Grace Church before 4 (which is when I am told the dedicated church-goers begin lining up), you can call the “Grace Church Lobster Roll Hotline” to have your order ready when you get there!

Having been written up by New York Magazine and Martha’s Vineyard Times, as well as voted best lobster roll on the island by Martha’s Vineyard Magazine for years, Grace Church lobster rolls truly are a local favorite. On the wall next to the kitchen, the volunteers at Grace Church keep a running tally of the number of rolls served each week. Last year, they served over 16,000 in just five months and that’s a great thing since the church uses the proceeds as their primary fundraising for local outreach programs. In their own special way, this church truly is making Friday nights religion-worthy!

Posted by Lori