marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Beychella Comes to Netflix

beychella: beyonce's coachella documentary

Beychella Comes to Netflix

Image Source: Variety

Weekend one of Coachella is in the books and, as always, there were plenty of moments worth talking about (*NSYNC crashing Ari’s performance.. hell yes!). But one performance from last year is still on our minds, thanks to Queen Bey and her new documentary, Homecoming: A Film By Beyoncé. The film, available only on Netflix, follows Bey during rehearsals for her historic Coachella performance in 2018.

The recently released trailer opens with a voiceover from Maya Angelou with clips of Beyoncé’s rehearsals and final performance at Coachella. Blue Ivy, Rumi, and Sir (Beyoncé and Jay-Z’s kids) also make cameos in the trailer. Netflix describes the documentary as “an in-depth look at Beyoncé’s celebrated 2018 Coachella performance from creative concept to cultural movement.”

Beyoncé was the first black woman to headline Coachella and her performance highlighted the experiences of students at historically black colleges in the U.S. She was joined on stage by a marching band and a drum line with dancers stepping. Destiny’s Child briefly reunited, Jay-Z made an appearance, and Solange danced with her sister.

The documentary will show footage from the performance and the lucky few (thousand) who experienced this live get to relive it. For the vast majority of us who weren’t at Coachella, Beyoncé’s performance was live streamed on YouTube, so we could watch without ever leaving our couches.

With the documentary giving viewers a behind the scenes look at how this performance came together, I think everyone will admire Beyoncé even more (if that’s even possible)!

Posted by Erin S.