BK Pulls Off The Boo’st Halloween Prank Yet
All hail the QUEEN’s New York Burger King that pulled off this spooktacular Halloween prank on its fierce rival – McDonalds. BK covered the entire span of their property with long white sheets to signify the ghost of Mickey D’s. In addition, as a dig to their competition, BK changed the lettering on their front sign to read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”
BK brought in a video team to document the stunt and put it on YouTube, where the masses are now being exposed to this cleverly executed PR idea. Props to Burger King for taking home 2016’s Best Halloween Costume thus far.
McDonalds, you’re up.
Posted by Anne.