marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

BornTattooed This Way

BornTattooed This Way

Unless you live under a rock, you’ve undoubtedly heard Lady Gaga’s billboard chart-topping single “Born This Way,” not to mention all the hype for the album’s release on May 23rd. The music video, released on February 27th, already has about 32 million views and made waves for its bizarre alien birthing scene and fantasy world where Lady Gaga reigns supreme (the latter of which is not far from reality, it would seem).

Throughout the video, Gaga dances with and around a sexy, stoic, man who I, myself, wouldn’t mind reenacting the video with, but hey, that’s another story. Gaga’s makeup for this scene took two hours to achieve the desired skeletal effect. His, however, took three years and $7,000.

Rick Genest, a 24-year old Montreal native who tattooed roughly 80% of his body to resemble a “cadaverous zombie,” was once mocked for what many would call an insane, life-changing decision. Someone even created a Facebook fan page titled “I bet this guy will regret getting this tattoo once he’s older!!” Well, jokes on them.

That very Facebook page caught the attention of Nicola Formichetti, creative director for Thierry Mugler and Lady Gaga collaborator, and the rest is history. Genest was not only featured in Thierry Mugler’s Autumn/Winter Paris show and “Born This Way,” but he’s landed a role in the upcoming Keanu Reeves flick Ronin 47, received offers from Italian television, and booked a number of other major fashion gigs.

You might not be born that way, Ricky, but you’re on the right track, baby.

Posted by Haley

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