marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

“Boyfriend [insert article of clothing]”: The Proven Trend Formula

“Boyfriend [insert article of clothing]”: The Proven Trend Formula

In 2009, the “Boyfriend Jean” was made famous as Katie Holmes and SJP were spotted wearing loose-fitting distressed jeans, cuffed at the ankle. It wasn’t long before this trend became a staple in gossip magazines as the paparazzi snapped more and more photos of young Hollywood mamas in their casual wear. Not long after, the Olsen twins and Lauren Conrad were among the many young (read: “hipper”) starlets seen out in baggy flannel button-downs and tight-skinny jeans; the “Boyfriend Shirt” quickly became a wardrobe regular for the care free, city-girl look. So it should have come as no surprise when the “Boyfriend Blazer” hit the scene with models such as Agyness Deyn and Kate Moss pairing over-sized, cuffed blazers over tight party dresses (my personal favorite).  I could go on and mention the chunky “Boyfriend Watch,” or the short-lived “Boyfriend Trouser”… but I think I’ve made my point.

Just when I thought the fashion world had run out of articles of male clothing to transform, Rebecca Minkoff debuted her “Boyfriend Bag” as part of her Fall 2010 collection ($295, Designed to be worn messenger-style, Minkoff’s leather BF bag features a sturdy metal-link chain and will be available in a palate of rich fall colors including electric orange, deep olive and slate grey.

So, there you have it. As designers, bloggers and columnists frantically rattle their brains to spot the latest fads, Minkoff proves that cross-dressing remains a safe, yet reliable, trend platform in the fashion world.

Posted by Emily