marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

British Magazine Packs on the Pounds

British Magazine Packs on the Pounds

Photoshopping a model to look…heavier? There’s something you don’t read about every day (or EVER, for that matter). In a seemingly unprecedented move, British magazine Healthy opted to airbrush the April cover model to make her appear curvier than her usual size four self. Reports say the magazine, an in-house publication for British vitamin and health food retailer Holland & Barrett, packed as much as 44 pounds onto the pin-thin frame of Kamilla Wladyka.

While I applaud the magazine’s intentions, the story is further evidence that the industry needs to use healthier-looking models instead of promoting a false image of the women’s body types. Giving the model a healthy body type retroactively simply whitewashes the problem rather than addressing it head-on. Employing women that relay a positive body image to readers should be a no-brainer for a magazine that purports a healthy message.

Posted by Abby