marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Bros Icing Bros: The Meme That Keeps on Giving

Bros Icing Bros: The Meme That Keeps on Giving

From hard-partying Southern frat stars to buttoned-up Wall Street financiers, the young men (and the occasional woman) of our fine nation are partaking in the Internet meme du jour – icing. A new prank war sweeping the college and post-graduate aged community, Bros Icing Bros began in South Carolina, home of some of the most frat-tastic schools in the union, and spread from coast to coast in record time. The concept behind it is simple: creatively present a Smirnoff Ice to a friend (read: resting in a vat of protein powder, hiding in a desk drawer at the office, clinging to a toilet bowl with Saran Wrap – you get the picture), whereby the victim must take a knee and chug it on the spot. Fortunately, the rules permit countering an unwelcome icing by pulling an “ice block,” or presenting a Smirnoff Ice to the original offender.

So, let me get this straight. These people run around town with a six pack of Smirnoff Ice, plotting inventive ways to dupe their friends while constantly on guard to ward off impending attacks? Sounds like a lot of work to me.

The real winner in Bros Icing Bros is, undoubtedly, Smirnoff Ice, a drink that hasn’t been relevant since the Zima craze of the mid 90s. While we’re all laughing at the jackass chugging an Ice mid-workout, Smirnoff is laughing all the way to the bank.

Posted by Abby