Cactus Jack Sent Me
Image Source: Jerritt Clark/Getty via Dallas Observer
A quarter pounder with cheese from McDonald’s, with its beef patty, processed cheese, smoked bacon and splash of ketchup, is probably one of the most iconic fast food meals ever. How could they possibly make it more special than it already is, you ask? Enter Travis Scott, one of the most well-known rappers in the world and baby daddy to Kylie Jenner’s daughter, Stormi.
Not since McDonald’s has partnered up with basketball legend Michael Jordan in 1992 has there been more buzz about a burger. For $6, you can enjoy the Travis Scott Burger at any participating McDonald’s restaurant through October 3rd (the partnership kicked off earlier this month). The special meal, launched for the release of Scott’s new album from his record label ‘Cactus Jack’ (which is also his nickname), comes with a side of BBQ sauce, medium fries, and a refreshing Sprite.
Scott took the partnership to the next level by releasing merch that included t-shirts, chicken-nugget pillows, rugs, and more — all of which already sold out. Additionally, Mickey D’s launched a Twitter sweepstakes for the chance to win an exclusive handcrafted Travis Scott action figure. The partnership, announced on social media, has certainly created a buzz with Gen Z consumers, and the exclusive merch and limited time of the promotion has only added to its allure.
Overall, there have been many mixed reviews of the burger itself. Many people call it the same quarter pounder burger that McDonald’s has always offered, but there is no doubt that partnering up with a very popular rap artist has given the burger a new identity and McDonald’s a boost in sales. And if the burger was not enough, Scott just released a new song appropriately called “Franchise.” As Travis Scott would say, “It’s Lit!”.
Posted by Meagan