Calling All Potterheads!

JK Rowling just released a new short story on her website, Pottermore, and it’s straight up magical. I consider myself a pretty diehard fan, so when I heard the news there’s more content to indulge in, I practically jumped for joy.

The coolest part about this new story is that it’s set right here in MASSACHUSETTS. Out of everywhere in the world, our prized state was chosen. Anyhow, the story is about the Ilvermorny School of Witchcraft and Wizardry, located at the top of Greylock Mountain in the Berkshires. Essentially, it’s the Hogwarts of North America.








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The plot follows an orphaned young girl who escapes her evil aunt to sail from Ireland on the Mayflower to America. Upon disembarking, she ventures out on her own, overcoming many obstacles to ultimately establish the storied western Mass. boarding school. The background info we glean from this tale ultimately is going to help set the stage for the feature film, “Fantastic Beasts and Where to Find Them”, (another JK Rowling spin-off book) starring Eddie Redmayne, in November.

The MA Governor’s office also released a statement playing into the fictional folklore by stating:

“The governor believes that small businesses are the backbone of the economy, whether they are owned by witches or mortals, and because the institution has operated for nearly 400 years without incident, the administration plans to revisit the matter sometime in the next century or two. The Department of Revenue’s spell-detecting technology procurement will be in its final stages at that time.” (Source

Now that’s how you tease a film, folks! Cross-promotional clever marketing/PR is where it’s at. Also, I would be remiss not to mention that on the Pottermore website, you can take a quiz to get “sorted” into one of the four “houses” of the school. I’m a “Horned Serpent” for what it’s worth.

Overall, it’s another W for the great state of MA. However, I’m still holding a grudge that my acceptance letter to Ilvermorny got lost in the mail. #nerdalert

Posted by Anne. 


Posted By: marlo marketing

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