Candid Photo from 1969? Or Your Favorite Brand’s Newest Advertisement?
It’s a valid question. As I was sitting here listening to “The Doors” Pandora playlist, I started thinking of all the trends from the past that have resurfaced as of late. I mean, this authentic photograph of high school girls in 1969 could easily be an ad for a major retailer today. I know what they say, “trends come back in style all the time.” But seriously, every time I go shopping, there’s a little something from the past that has made a comeback. And I’m not talking strictly the ’60s — the ’70s, ’80s and ’90s have all made an appearance as well. Who would have thought meshing them together would actually work?
Other than the 1960s styles that have come back thanks to the Mad Men craze (Banana Republic dedicated a whole line to the series), let’s talk about Jeffrey Campbell’s 1970s-esque platform shoes that look all too familiar to the ones we saw Travolta rocking in Saturday Night Fever. Or what about American Apparel’s light-washed, high rise jean shorts? They’re leaping off the shelves this spring but would have fit in just fine on Saved by the Bell’s Kelly Kapowski. And last but not least, the number of pieces I’ve seen that are reminiscent of the ’90s is mind blowing — asymmetrical skirts, that thick heeled pump (that I swear I witnessed my mother wear to work in 1994), and last but not least crop tops — crop tops everywhere.
Don’t get me wrong, if there’s anyone who’s a sucker for nostalgia, it’s me. I just can’t believe all these different styles are popular, again, all at once. I guess I’ll just have to try them out and get back to you. Whether I’ll look as good as Kelly in the light-washed cutoffs is another story…
Posted by Kate
Image source Life Magazine via Retronaut
Posted By: marketingmarlo