- marlo monthly
When SalonCapri found itself in need of a greater social media presence but no real plan in place, our team developed a social media strategy designed to help drive traffic to the salon’s website and into its stylists’ chairs, spark engagement and maximize the steady stream of impressive press mentions and accolades.
We launched a new blog and an Instagram account to add to the brand’s already existing social channels, developed an engaging content plan and took over daily management and monitoring of all of their social platforms. In the first six months, we developed all new creative assets, including 50 unique blog posts and an array of photographs and digital images, featuring innovative hair looks, new products and services and pro tips & tricks to show off the stylists’ talents and the salon offerings. Finally, we established relationships with local bloggers and other like-minded brands to leverage for additional content.