There’s a trend in our culture of revisiting classics -- we see it in films (cue every Disney remake of your childhood favorites), automobiles (remember that newly re-released VW Beetle you prayed for on your 16th birthday?), and perhaps most
Pluck your brows and don your best choker, 90's babies -- Dunkaroos are back! General Mills took to social media earlier this month to announce the triumphant, nationwide return of the addicting dippable cookies and mini tubs of frosting, which
In today’s rapid fire media landscape, brands need to move faster than ever to capitalize on news and trends. Think Ryan Reynolds’ Aviation Gin sendup of that infamous Peloton ad last year that was concepted, produced and released in about
Move over, Monogram handbags -- Louis Vuitton is making waves in the world of fine jewelry. It was recently announced that the infamous luxury brand purchased the second largest diamond in the world, what is being called the Sewelô diamond.
Do you ever see a PR or marketing stunt and think, “WOW -- that is clever?!" I find that, often times, stunts seem like a good idea in the planning stages, but rarely get executed quickly or well enough to
The past few years, brands have been taking a creative, more immersive approach to marketing by creating experiences that mimic those of our favorite movies, TV shows, and brands themselves.
If you’re an avid Spotify user like myself, then you’ve probably already spent countless hours listening to your top songs of 2019 and top songs of the decade, released on Spotify in early December.
If you haven't heard chatter about "Baby Yoda" or seen the countless memes and gifs that currently populate the interwebs, you may have been living under a rock for the last month or so. Since Disney's new streaming network, Disney+
Every December, our city is bombarded with tacky Christmas cheer. My family and friends trudge through the wet streets to stand in long lines at countless retail stores, listening to the same repetitive songs on the radio.