CBD – Applying Is The New Ingesting
Image Source: Werner Design Works
A few years ago, consumers had little to no desire to purchase products with CBD in them because of its misleading association to the THC strain of cannabis. People probably would have been shocked to see a brand mention CBD in their product line mix. To get one thing straight, CBD does not get you high and now that the public has learned this, there is a CBD explosion within product markets. The motivation for selling CBD-infused products, usually with an unlikely business pairing, is mainly financial. Many companies see this trend as something worth capitalizing on, and others may utilize it to seem more relevant to customers who want the hottest products, now.
For a while CBD has been used in consumable formats (edibles, coffee, etc.) and restaurant companies and brands have been able to start the CBD wave. Today even apparel and shoe companies want in on the market. Now, you may be thinking, how would a shoe company be able to work its way into the CBD trend? Well, makeup somehow just did it – and that stuff goes on your face!
Sephora recently announced that they will now be carrying a CBD-based skincare line. The beauty chain empire has already started selling CBD products on its website but they will begin selling Lord Jones’s CBD-infused skincare line in 171 stores. Sephora wasn’t the first to jump on the bandwagon — Barney’s New York got their start with CBD products early on.
All of Lord Jones’s products claim to be CBD-infused with no THC (the strain that actually gets you high). For skincare, they offer lotions, serums, oils, tinctures and balms. But their product offerings go well beyond skin care; they offer bath salts and confections too! “It’s critical for us to stay authentic and transparent.
Additional brands such as American Eagle Outfitters and Abercrombie & Fitch have also begun partnering with Green Growth brands to introduce their own CBD-infused skin care. This fall the teen apparel brand [AEO] will be selling an array of products from lotion to balms.
But in actuality, what is CBD able to do for your skin? According to Allure, “topical CBD’s most enticing attributes are its anti-inflammatory and analgesic (pain-killing) properties. Scientists are finding more evidence that it can treat dry skin, psoriasis, and eczema, which is why the ingredient is popping up in so many face creams, serums, and body lotions.” Researchers have found that CBD can also significantly improve acne because it helps suppress breakouts by regulating oil production.
From beauty, to apparel, and even hospitality, there is no doubt that CBD is the hottest trend in all current markets. Brands everywhere are trying to figure out how they can get behind this trend and become top of mind for consumers. Considering there is no harm or implications that come when taking CBD, I’m eager to see what other CBD-infused products will make their way onto the market. Who knows, maybe in the next year we’ll have CBD-infused Louboutin heels!
Posted by Julia R