Ch-Ch-Changes — A Look at Consumer Behavior Amid COVID
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A few months ago, all of our lives were turned completely upside down by COVID-19, an upheaval we thought was temporary. We thought it would end soon enough and we could just pick-up where our pre-pandemic lives left off, but clearly, that was wishful thinking.
While we’re still swimming in uncharted waters and it’s difficult to predict what’s to come, it’s not hard to see that a lot of what has changed is no longer temporary. Beyond our everyday life, as a country, priorities are shifting. For consumer brands struggling to keep their head above water, now is the time to get to work on building a better equipped boat.
Luckily, there are several companies conducting research studies to track and predict consumer habits and trends. A recent report released by Google outlines a few things we can expect to see demands continue for:
New Hobbies: Many have picked up new skills and interests, like cooking and DIY Crafts, in quarantine. It only makes sense that demand in those categories would continue at a steady pace. For example, if you took up gardening, you wouldn’t let up and let your plants die, would you? Of course not!
Quality of Life: The US is well known for its fast pace (as Rihanna would say, “Work, work, work, work, work.”) However, now that we’ve gotten a taste of a slower lifestyle, no one wants to give it up. When you can reallocate the ten hours a week you spend commuting to more productive work, family and self-care, that’s what we call a game-changer.
Grocery Shopping: A surge in market delivery orders has opened people’s eyes to.. how great it is! Your lists are saved and it’s all just one easy, convenient click away.
Room to Grow: Due to sold out and back-ordered products, many consumers have been forced to seek out alternative products from lesser-known brands. But when they did, they found new brands they really liked, and in turn, have become more open to exploring. It’s a great time for new brands to emerge and make a positive impact on consumers.
While there’s surely more to learn and more changes to come, it’s critical for companies to keep their fingers on the pulse and be ready to adapt to what is truly a “new normal.”
Posted by Abby