marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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One Tequila, Two Tequila, Three Tequila, FLOOR!

One Tequila, Two Tequila, Three Tequila, FLOOR!

Cinco de Mayo, the fifth of May, is a day many of us indulge in after-work margaritas and deliciously fattening quesadillas, nachos and burritos. As another Cinco de Mayo fiesta is upon us, I couldn’t help but stop and wonder, what are we really celebrating?

After utilizing my keen ‘googling’ skills, I learned that this holiday commemorates the Mexican army’s ‘against all odds’ defeat of French forces at the Battle of Puebla. The origin of this holiday traces all the way back to 1862! In this battle, the Mexicans were highly outnumbered and severely less equipped to fight. In fact, the French army that they were fighting had not been defeated for almost 50 years…until (you guessed it) the fateful fifth of May. Contrary to popular belief, this did not mark Mexico’s independence, but rather a significant victory for the Mexican army.

Much like Saint Patrick’s Day in Boston, Cinco de Mayo has taken on a life of its own in both the United States and other countries around the world. It is not, however, a recognized federal holiday in Mexico!

So tonight, as you sip (or chug) those margaritas, raise a glass in honor of the Mexican victory at the Battle of Puebla in 1862. After all, it’s the reason for our yearly May 5th celebrations…and the reason I’ll be imbibing a frozen margarita (with salt) and unabashedly enjoying fajitas, tacos & guacamole galore!

What are your plans for Cinco de Mayo? mm/c wants to hear!

Posted by Alyssa