Come to the Dark Side, We Have a Dutch Oven
Image Source: Le Creuset via Engadget
Flash back to last year’s marlo marketing holiday party. Yankee swap is in full swing, and the gift I got is a hot-ticket item: A Le Creuset pie plate in cobalt blue. It’s beautiful, it was on drastic clearance, and I want it.
Because Le Creuset isn’t just a line of cookware. It’s a lifestyle, that comes in just about any color you want. It’s the Holy Grail of Dutch ovens. Eater wrote a very good article about how it rose to icon status, which you can read here. But alas, I had the beautiful pie plate stolen out from under me by none other than our Chief Creative Officer (I’m calling you out, Drew!).
But Le Creuset recently introduced a new line that combines two of my favorite things: cookware and Star Wars. Yes. Le Creuset announced Star Wars-themed cookware. And I will not offer it up to Yankee swap.
Le Creuset has had its fair share of Disney collaborations, including Mickey Mouse ramekins, Beauty and the Beast Dutch ovens, and red apple-shaped casserole dishes, a la Snow White. The array of products featured in the Star Wars x Le Creuset collection is just as impressive: a Porg pie bird (a ceramic bird you put in the middle of your pies to let the steam out while they’re baking), Death Star and Millennium Falcon silicone trivets, Dutch ovens and mini cocottes that come in BB-8, R2-D2 and C-3PO finishes, and a Darth Vader Dutch oven.
My favorite: a “Han Solo in Carbonite” roaster. Star Wars fans alone who have no desire to cook would want it, and that’s also the beauty of this collab — Le Creuset is spreading brand awareness to people who might not have thought twice about cooking. Proof:
I don’t even know what a dutch oven is or how the hell you cook in these pans but I WANT all of that merch. ALL OF IT!!!
— Geekerella #ChangeIsComing (@Geekerella) October 4, 2019
The way they announced the line was just as good, with dramatic symphony music and some Darth Vader breathing sound effects (see video in the Tweet above).
A partnership like this one is great when it comes to hitting a large audience. Generation X grew up on Star Wars, and with the revitalization of new movies and a land dedicated to it at Disney parks, you’re capturing the attention of multiple generations who are also jumping on the Star Wars fandom.
Posted by Cat