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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Comic Book Couture

m.blog marlo marketing. Comic Book Couture

Comic Book Couture

Image Source: Dia Dipasupil, Getty Images via USAToday.com

Fashion world darling Christian Siriano has been known to zag when others zig. The most successful designer in Project Runway history has made a name for himself embracing the full spectrum of shapes, sizes and spirits on – and off – the runway, from offering to dress comedian Leslie Jones for a movie premiere when no other designer would, to creating actor Billy Porter’s game-changing tuxedo gown for the Academy Awards.

Siriano recently continued his trend of upsetting the apple cart during New York Fashion Week by revealing an unlikely partner/sponsor: Warner Bros.’ ‘Birds of Prey’ film featuring the Joker’s gal pal, Harley Quinn. DC Comics and fashion week are not exactly a natural coupling in the eyes of most, but Siriano managed to make it work (see what I did there?), drawing inspiration from the comic book antihero and delivering gothic chic runway looks that would make Margot Robbie proud.

What was most refreshing about this potentially head-scratching move was Siriano’s blunt-as-all-hell take on WHY he went for a big movie studio sponsorship: straight up economics. “Listen, fashion is in a really rough time. It’s really expensive…To survive, designers really are looking for something to help us do what we need to do.”

In this case, owning the fact that the “partnership” was somewhat of a necessary evil instead of pretending that it was totally organic brings more credibility to Siriano’s artistic brand and ultimately helps him stay a cut above the rest of the designer pack.

Posted by Karen