marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Confessions of a Bag Whore

Confessions of a Bag Whore

For some people, the thought of their first car triggers a nostalgic trip down memory lane, punctuated by popular songs that they blasted through the car’s stereo and embarrassing trends that were rocked from behind the wheel.

For me, the same nostalgic process occurs when I think about my first ‘real bag’ purchase. No, I’m not talking about the silly Coach bag birthday presents that preppy high school girls get from their parents; I’m talking about the first bag I saved up what felt like thousands of dollars to buy for myself. The bag: a (now hideous) black nylon shoulder bag from Kate Spade. Before you judge my taste harshly, please know that I was a junior in high school, it was 1999 and Kate Spade used to be cool…sort of.

I can remember the train ride into Boston with my best friend, the optimistic walk down Newbury Street to the newly-opened Kate Spade boutique, the intimidating shopgirl who—I swear—disdainfully looked down at my homemade duct tape wallet that I pulled out when it was time to pay. (I was way ahead of the whole high-low fashion thing.)  I remember that my friend and I jammed to O-town’s “Liquid Dreams” on our shared Discman on the train ride home and that I practiced modeling my new bag while rocking a pair of bright orange nylon cargo pants from Express. In much the same way that an aging creep who came of age in the ‘70s fondly remembers his first Camaro, I fondly remember my Kate Spade bag and think, “Oh, those were the days.”

While the ability to blow hundreds of dollars on a new bag is still as difficult now as it was 10 years ago, I’ve (thankfully) graduated to somewhat more stylish handbags. My current obsession: Mulberry’s Alexa bag (pictured above with its eponymous muse, Alexa Chung), which even if I was willing to drop $1,000+ would still be unattainable since it’s currently sold out everywhere…which only makes me want it more. So, to the marketing genius sitting in an office somewhere in some city more fashionable in Boston, rest assured that you’re doing your job as well as your counterpart in the tobacco industry. You hooked me young and now I can’t quit.

Posted by Amelia