marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.



We all know by now that Snapchat is today’s most popular social media platform for humans aged 0-100, but who knew that it could send two high-schoolers straight to The Ellen Show because of a silly, repetitive skit they kept posting on their Snap stories?

Josh Holz, a 15-year old student, spontaneously decided to comment on Daniel Lara’s outfit one day, while recording himself saying “Damn Daniel” on Snapchat. This went on for a few days, and each video was saved and posted onto his Vine and Twitter profiles, which eventually led the whole world to retweet and share them endlessly until they got the attention of Ellen DeGeneres. Damn, Snapchat.

It doesn’t stop there. Daniel Lara and his ‘white vans’ inevitably turned into a popular meme, encouraging thousands of followers (including celebrities) to recreate the videos or wear white Vans as a light-hearted joke. The New York Times, USA Today, Tech Insider and Wired Magazine are a few of the many publications that have tried to explain why or how this is trending globally, but I think it just boils down to the fact that it’s a catchy phrase that can be said to anyone as a term of endearment. It’s funny to hear, tempting to repeat, and people who hate it are even talking about it.

I wouldn’t be surprised if this is old news by the time you read this and the world is obsessing over some other meaningless Internet sensation, like a walking cat or a polarizing Adidas sweater, but here’s the video for your temporary entertainment:

Posted by Zein