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Delta Takes Gender Equality to New Heights marlo marketing

Delta Takes Gender Equality to New Heights

Image Source: Delta

Between shrinking seat sizes, rising baggage fees, and a VERY close call with permanently removing tomato juice from the beverage cart (false alarm – phew!), it seems that airlines these days can’t do anything right.

So when Delta celebrated “International Girls in Aviation Day” by recently flying 120 girls to NASA on its annual WING (“Women Inspiring our Next Generation”) flight, the positive effort stood out. Staying true to the spirit of highlighting females in aeronautics, the flight itself was also entirely planned, executed and orchestrated exclusively by women; from the pilots, to the gate agents, to the air traffic controllers guiding the plane out for takeoff.

Delta started its WING program five years ago to shake up the male-dominated aviation industry and inspire girls to consider and explore STEM (science, technology, engineering, math) professions at a younger age. Aside from touring the Mission Control Center, Johnson Space Center and Space Center Houston, likely the most meaningful part of the trip for this year’s group of girls was meeting female mentors in the field, including astronaut, aerospace engineer, and modern-day Wonder Woman, Jeanette Epps.

While the onslaught of fake “national holidays” and their related brand-sponsored commemorations have been the bane of many a media outlet for the past several years, every once in a while an activation like WING comes along that actually generates positive media coverage and reminds us that a little bit of good can come out of these specious celebrations. In the case of Delta, that little bit of good is elevating the topic of the aviation gender gap to new heights.

Posted by Karen