marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Disconnect to Reconnect

m. blog marlo marketing. Disconnect to Reconnect

Disconnect to Reconnect

Image Source: IKEA Spain

In the footsteps of other big brands like Budweiser and Amazon that create tear-jerking ad campaigns around the holidays, Ikea Spain recently released their latest commercial. Pulling on heartstrings across the globe, the video instantly went viral with over 9m+ views on YouTube alone.

The video starts out with families gathered around a dining room table playing a game that asks all sorts of questions such as “What animal filters can you find on Instagram stories?” and “What is the’ Swish Swish’?” If the question is answered correctly, they get to stay at the table, and if they get it wrong, they leave.

The families seem to be having a great time until the media and pop culture questions go from “How did [Spanish celeb couple] Los Javis meet?” to “How did your parents meet?”

One of the teenage girls in the commercial could easily answer the celebrity trivia, but couldn’t find the words to answer personal questions about her parents. As the game continues with more questions about the family members at the table, the table empties. It becomes clear that they don’t know as much about their own families as they do about celebrities.

As the video says, “Social media is always there, it always will be, but your family won’t always be there, so take advantage.” So take time this holiday season to put your phones, tablets, and laptops away and enjoy the time you have with your loved ones.

m. blog marlo marketing. Disconnect to Reconnect

Image Source: IKEA Spain

Happy Holidays!

Posted by Julia