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Disney’s New Dress Code marlo marketing

Disney’s New Dress Code

Image Source: Disney via Travel + Leisure

The “Happiest Place on Earth” just got a bit more inclusive! In a blog post earlier this month, chairman of Disney’s parks’ division Josh D’Amaro discussed updating attractions, modernizing park values, and announced new guidelines for how park employees could look and dress.

Historically, Disney Parks have been incredibly specific about employee appearance, leaning more toward a clean-cut look to uphold the company’s family-friendly image. These new guidelines, however, allow, “gender-inclusive hairstyles, jewelry, nail styles, and costume choices” as well as “appropriate visible tattoos.”

Additionally, D’Amaro shared that ‘Inclusion’ is becoming a key corporate value, writing that, “We want our guests to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney. And we want our cast members — and future cast members — to feel a sense of belonging at work.”

This news follows announcements earlier this year of updates being made to classic park attractions including Splash Mountain and Jungle Cruise, which have been critiqued for their less-than-politically correct features.

While some may have issue with these park updates, I feel that they help Disney fit into an ever-evolving world in which inclusion is becoming a key facet of business. People are gravitating towards brands that are diverse and open about their efforts towards inclusivity. It’s also exciting to see a company as large as Disney make a stand on the topic as it will most likely trickle down to other corporations.

Posted by Kayla