marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

#DivorceSelfie: The New “Conscious Uncoupling”?

#DivorceSelfie: The New “Conscious Uncoupling”?

Image source Facebook

First there was the selfie. Then, the bathroom selfie, gym selfie, and the belfie. Next came the helfie and then the… shelfie? And I’m sure plenty more that I have missed. The point is, we have become obsessed with taking photos of ourselves, in every angle and location possible. The newest selfie trend to go viral? The #divorceselfie.

Yes, people are now documenting the amicable end to their marriage in the most public way possible – sharing a selfie for all the interwebs to see. According to Buzzfeed, the first divorce selfie appears to have been taken about a year ago in Florida.

Recently, a couple from Canada’s divorce selfie went viral, and received lots of positive attention. According to their Facebook post:

“Are we smiling because the partner we chose for forever turned out to not to be the forever partner we needed? Of course not. We’re smiling because we have done something extraordinary (we think anyway!) We have respectfully, thoughtfully and honourably ended our marriage in a way that will allow us to go forward as parenting partners for our children, the perfect reason that this always WAS meant to be, so they will never have to choose. They’ll never have to wonder which side of the auditorium to run to after their Christmas concert or spring play, because we’ll be sitting together. They won’t have to struggle with their own wedding planning because we’ll be sitting on the same side of the aisle – THEIR side.”

Okay, so this is kind of sweet. I mean, those who don’t believe in divorce are going to hate on this all day, but the fact is, instead of making their kids miserable by constantly arguing and not expressing love toward one another, Shannon and Chris are ending things in the most loving way possible. Let’s be real – 50% of marriages in America end in divorce – that’s a fact. So, why not embrace the fact that it didn’t work out as intended, and move on amicably?

As far as the selfie part goes, I’m impartial. You do you, America.


Posted by Erin D