marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

How AI Is Changing Salon, Fitness, & Beauty Discovery

What Salon, Fitness, & Beauty Brands Need to Do About It

Day, Month 00 | 0:00 PM ET | 30 Minutes | FREE

Your next client may never Google your salon or studio.

Instead, they’re asking ChatGPT, Gemini, Claude, and Perplexity where to book a massage, where to get the best hairstyle, which nearby fitness club fits their routine, or where to book a wax or beauty treatment.

AI doesn’t return pages of results. It gives answers.

If your brand isn’t one of them, that consumer may never know you exist.

What You’ll Learn

In 30 minutes, we’ll cover:

  • How beauty and fitness discovery is changing as consumers move from traditional search to AI-powered recommendations
  • Why rankings and website traffic no longer tell the whole story – and how salons can lose potential clients without seeing it in their analytics
  • How AI decides which brands to mention, cite, and ultimately recommend
  • The signals that influence AI visibility, including website structure and content, reviews and listings, third-party authority, and consistent business information
  • How to assess your brand’s AI visibility today, including practical steps you can take immediately

Search has changed. Has your salon, studio, or club changed with it?

AI is rapidly becoming a new front door for beauty and fitness discovery, fundamentally changing how consumers find, compare, and choose where to book an appointment or which club to join. And unlike traditional search, there’s no second page of results to fall back on.

The good news? What determines whether AI finds and recommends your brand isn’t magic. It comes down to signals you can influence – from your website and content to reviews, listings, media coverage, and the broader digital footprint that tells AI what your brand is known for and why it’s worth recommending.

Join marlo marketing’s Michael J. Goldrich, author of Invisible, for a fast-paced, 30-minute introduction to Generative Engine Optimization (GEO) built specifically for salon, fitness, and beauty operators and marketers.

From Being Found to Being Recommended

Showing up is only the beginning.

A salon, studio, or club can be mentioned by AI without actually being recommended. The brands that win are the ones AI can understand, verify, and confidently match to what a consumer is asking for.

This session will help you understand where your brand may be falling out of that process – and what you can start doing about it.

Day, Month 00 | 0:00 PM ET | 30 Minutes | FREE

Presented by marlo marketing, an integrated marketing and creative agency specializing in hospitality, lifestyle, and consumer brands.