Dunkin’ Ditches the “Donuts”
Image Source: Adweek
Donuts… wait — no more donuts? Well, sort of. The coffee giant will still SELL donuts, but has officially changed its name to simply, Dunkin’. The company is seeing this change as getting on a “first name basis” with their customers. Some of you might be thinking, “So what?” Ironically, though, many Dunkin’ fans would prefer to keep things formal.
— Janice Dean (@JaniceDean) September 25, 2018
— Stephanie Fierman (@stephfierman) September 26, 2018
In addition to the name change, Dunkin’ plans to upgrade its mobile ordering service, offer drive thru lanes for mobile orders, and serve cold drinks from a tap. It is clear Dunkin’ is not only trying to appeal to a younger crowd of coffee drinkers, but up their game to compete with other national brands, namely Starbucks.
As long as they keep the blueberry Munchkins around, I will remain a fan, but we all handle change differently! Will the Dunkin’ community remain loyal, or has Starbucks just gained a whole new army of coffee drinkers?
Posted by Carly
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