marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Dying for Attention

Dying for Attention

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As I was skimming through The New York Times last week I came across an article that made me want to vom. Here I am educating myself on the crisis in Greece and, with the flip of a page, I’m reading about blue armpit hair. Ummm, excuse me, but what?! You’re better than that NYT.

Feminists drive me nuts. I know you’re not supposed to over generalize the word “feminist,” but I’m doing it. As a female I’m all about having rights that are in line with those of men, but when it comes to some cultural gender differentiators, I tend to agree with the masses. Listen ladies, I understand we should be treated equally to those of men, but that doesn’t mean that we have to be dirty hippies and grow out the hair that ambushes us between our shoulders and arm flab.

As a hairy gal myself, I do all I can to get rid of the fuzzies that kept my Inuit ancestors warm thousands of years ago up in Canada (aye!), so maybe I just don’t understand why someone would want to keep hair in their smelly pits when they have the option to be rid of it. Not only do I not understand why women would want to grow out their armpit locks, but I don’t understand why anyone would want to bring more attention to them by dying them absurd colors.

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According to CNN, feminists are growing out their pit-hair to start a conversation on gender inequality. Want to start a conversation? How about the fact that it’s 2015 and women still make 78 cents for every dollar that men make? Or how about the fact that only 14.2 percent of the top five leadership positions at the companies in the S&P 500 are women. AND did you know that women are nearly twice as likely to retire in poverty versus our male counterparts? We’re all going to be old and poor with men running the world and making our decisions for us and all we can do about it is dye our armpit hair?! And this my friends is why the NYT article made me want to vom. Grow out your hair, be a dirty hippie, I don’t care, but don’t walk around stating that you’re doing something for gender equality when all you are doing is supporting the cosmetic companies that men invest in and make their money from. Maybe if we spend less time dying our armpit hair and more time working towards creating tangible solutions that will eliminate gender inequality, these statistics may no longer be issues for our daughters.

Posted by Christina