Entertainment Marketing

The “E” Factor

A photo of a celebrity using your product on a page in People Magazine; VIP presence at your launch event; a music event sponsorship; a social media influencer campaign… all are ways to create an impact using the power of marketing through entertainment.

The entertainment marketing specialists at marlo have decades of experience creating and managing programs across the US. We know what works and what doesn’t. We know how to build the “right” partnerships and create opportunities that strategically align with your goals. And, while entertainment marketing is about way more than celebrities, we understand how to find them, engage them and work with their agents, managers and publicists to optimize your investment. Although we can’t guarantee that your favorite A-lister will jump on board your latest campaign, we can guarantee that we will develop a smart, integrated entertainment strategy or create an impactful one-off opportunity that makes your brand the star of the show.


  • 20+ years of hands on experience with film, television, fashion, and sports personalities in Hollywood and New York
  • Deep relationships within the entertainment community
  • Development/execution of an integrated entertainment marketing program
  • Celebrity identification, negotiation, engagement, management
  • Influencer campaigns
  • Branded integration strategies – events, programs
  • Nonprofit celebrity outreach/cause marketing program creation
  • Special events
  • Sponsorships
  • Product launches
  • National media strategy – traditional and social
  • Red carpet management
  • Celebrity contract negotiations