hospitality marketing

meet your marketing team

Picture this: you are a leader of a growing multi-unit restaurant concept or independent group with multiple concepts. You have GMs to manage your FOH. Your kitchens are run by professional chefs. You’ve tried to hire for internal marketing roles in the past, but the level of professional you could afford didn’t have the chops and, frankly, you never really felt comfortable judging the actual quality of their work product because it isn’t your area of expertise.

Instead, you’ve stumbled along with a PR firm here, a website developer there, a hostess “studying marketing” doing your social media… You have money to spend on marketing, you’re just tired of feeling like it’s not being well spent. You know you could be doing better at driving traffic, you simply don’t know how …

let us manage your marketing so you can manage the rest of the houseĀ 

Meet marlo hospitality marketing: your outsourced full-service marketing solution. You don’t think twice about outsourcing IT, human resources and accounting… why not marketing?


why outsource?

  • Reduce Overall Marketing Costs – More affordable than hiring a full-time in-house marketing team or combo of in-house/agencies
  • Team of Experts – Strategic thinking from marketing professionals that keep up with the ever-changing landscape
  • Broad Skillset – We assemble a team of senior-level restaurant marketing professionals and junior worker bees, offering both strategy and execution of your brand’s goals at the right place
  • Focus on Core Business – Knowing how to evaluate marketing skills with an ops background isn’t easy; with our team in place, you won’t need to
  • Accountability – Driving traffic and sales if our mission – hold US accountable for measuring ROI
  • Eliminate Turnover… No Hiring or Training Required! Vetting applications, interviewing candidates, hiring and training takes time and money. Minimize the expense of hiring… and risk of a bad hire!

capabilities

strategy

  • Market Research
  • Strategic Planning
  • Competitive Analysis
  • Brand Standards
  • Reporting

hospitality marketing

  • Campaign Creation + Execution
  • Gift Card + Comp Card
  • Loyalty Programs
  • Local Store Marketing
  • Email Marketing
  • Digital Marketing
  • Social Media
  • Online Reputation Management

communication

  • Internal/External Communications
  • Media Relations
  • Influencer Relations
  • Messaging
  • Copywriting

creative

  • Branding
  • Packaging + Signage
  • Collateral Design
  • Advertising
  • Menu Design
  • Photography
  • Videography
  • Website Design + Maintenance

 

ready to get butts in your seats?

For more information, contact Yana Bushoy at ybushoy@marlomarketing.comĀ