marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

File Under: ‘Major Feels’

File Under: ‘Major Feels’

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Video source

Ever since the incomprehensible and devastating Orlando shooting, I’ve found myself wanting to learn about the lives and identities of the victims. Brenda Lee Marquez McCool – a 49-year-old woman who twice stepped into the ring with cancer and bravely knocked the disease out. She was dancing with her son (one of her 11 children) at Pulse and passed away in the act of protecting him and saving his life. Now that is a name that I hope to remember for a very long time. I feel so drawn to the inspiring narratives and legacies of these “strangers,” and take solace in knowing that they loved fiercely and were fiercely loved. Many journalists, most notably Anderson Cooper, have done a remarkable job of keeping their reporting victim-centric; rarely, if at all, mentioning the actual name of the ‘bad guy.’

The Human Rights Campaign along with television producer, Ryan Murphy, created a video eulogy to honor those who lost their lives at that Florida nightclub. I must say, it is very stirring. I never knew that watching Gerard Butler wear a black hooded sweatshirt, stare solemnly at the camera and share (in that thick, endearing Scottish accent) the journey of an individual he never met could be so powerful.

Throughout the 18-minute long tribute, stars including Kerry Washington, Jane Fonda, Sofia Vergara, Chris Pine, John Stamos and 44 others (one celebrity for each person who died) recall the names, ages and memories of the victims. This digital homage is especially compelling due to its vulnerable tone and minimalistic cinematography. It is simple. It is raw. It is sobering. And maybe I’m just a sentimental fool, but I think it seems incredibly authentic. Many of the famous faces who are featured in the project appear to be genuinely emotional and moved by the words they are speaking.

The vignettes in this short film may fade to black, but with tributes like this, 49 names and stories never will.

Oh, don’t mind me, I just have something in my eye… it’s getting a liiiiittle dusty in here…

Posted by Ilana.