marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Finally, Chips for Females! 

Finally, Chips for Females! 

Image source: Twitter

Indra Nooyi: The Chairwoman and Chief Executive Officer of PepsiCo, recently discussed the possibility of Doritos creating a female version of their well-known chips. She explained on a Freakonomics podcast that these feminine chips would have less flavor dust, a smaller crunch, and would be in a ‘purse friendly’ bag. As you can imagine, twitter went crazy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image source: Twitter

I don’t know about you, but I don’t think we need to categorize our food by gender. First, sure, the flavor dust is a little annoying, but don’t most people of any gender have the guilty pleasure of licking their fingers afterwards? Second, I don’t think I have ever eaten a chip in my life and said to myself, “Wow, I wish this crunch was just a little bit quieter.” And third, I don’t carry a purse. Can you keep a secret? Not all women do.  Although if I did, I’m sure I wouldn’t have a petite bag of bland/soft Doritos in it…

Maybe there is a percentage of women out there who would find these chips perfect for them, and that’s okay! But, products and concepts like these greatly contribute to a much larger problem, as the world has recently started to finally acknowledge.

Shame on you Doritos… you used to be a fan favorite.

Posted by Lexie Bowman