marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

“But First, Let Me Take a Selfie”

“But First, Let Me Take a Selfie”

Image source Adeevee.com

The rise of the selfie does not seem to be ending anytime soon. We’ve had selfie sticks, LuMee cases and even a song about taking a selfie. Now Coca-Cola, a company that always seems to develop innovative and viral marketing campaigns, is jumping on the selfie bandwagon with a “selfie bottle.”

Created by Coca-Cola Israel and Gefen Team, a Tel Aviv agency, the bottle has a built-in camera at its base that snaps a pic when the bottle is tilted at 70-degrees (the normal tilt for drinking). The selfies are then uploaded to the user’s Snapchat and Coca-Cola Israel’s Facebook and Instagram. This was originally designed for the Summer Love event, the largest outdoor brand event in Israel. I think it’s the perfect accessory for all party-goers, so you don’t have to stop the fun to snap a pic and share with friends. Not sure this would always produce the most flattering photos (Kim K, is that a good angle?), but I could see this taking off. As Refinery29 noted, “Imagine, for example, if the Kardashians had this on their babies’ bottles.”

I think we might have just found the new selfie stick.

 

Posted by Emma.