From Dabbing to Dougie-ing, Butterfinger’s Newest Super Bowl Campaign Scores!
Image Source AdWeek
I don’t know about you, but one of my favorite parts of watching NFL games is seeing players break it down after scoring a touchdown. From Cam Newton’s dabbing to the “Ray Lewis” dance, I just can’t get enough. Over the years, players have had to tone it down because of NFL imposed fines on excessive celebrations. If that’s not the dumbest rule, I don’t know what is.
Nevertheless, Butterfinger, which is part of the Nestlé brand, came up with a brilliant new marketing idea called the “Bolder Than Bold” Super Bowl Campaign. Their promise is that they will cover up to $50,000 in excessive fines for players who chose to get their dougie on in the end zone.
The campaign covered the AFC/NFC Championship game, as well as the upcoming big kahuna, the Super Bowl. Butterfinger made the announcement by sending comedian, Billy Eichner, and former NFL player, Terrell Owens, to New York to spread the word. The duo asked passerby in the street to show off their best TD celebration dances in exchange for a candy bar. Seems like a sweet deal to me.
Now that the Patriots didn’t make it to the big game, the team that takes Butterfinger up on their celebration dance offer will certainly be getting my vote for the win. (Just kidding, I’d never root for the Broncos!)
Posted by Anne