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The Future is Ultra Violet

The Future is Ultra Violet

Image source Pantone Color Institute via

It is a time of year that designers, interior decorators and creative minds alike look forward to – the announcement of Pantone’s Color of the Year. I will say, I still have no idea how a “Color of the Year” is decided but I think it’s a brilliant move on the part of Pantone considering the amount of buzz it creates. According to the New York Times, “the self-proclaimed “color authorities” at Pantone sent approximately 10 people to blanket the globe for weeks at a time last year, searching for color signals in food, cars, cosmetics, clothes and housewares.” Apparently, what those experts found was a lot of Ultra Violet.

With the current state of our country, Ultra Violet may seem a tad – optimistic?

In an interview with the Times, Laurie Pressman, vice president of the Pantone Color Institute said, “It’s also the most complex of all colors,” she said, “because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”

Hmm.. could this be a nod to our friends in Washington? That could be the thought, even if it’s not outright said. “It’s truly a reflection of what’s needed in our world today,” said Pressman.

I’m all for an Ultra Violet 2018. Whether it’s a nod to Prince and David Bowie, superfoods, royalty or creativity, let’s hope 2018 is a year of positive change and coming together for good.

Posted by Erin D.